Welcome to my tech copywriting portfolio. This collection shows how great copywriting isn’t just about writing; it’s about solving business problems. It requires understanding the product, the market, and the target audience. Below are four examples of short-form marketing copy (approx. 100 words each), created for different fictional tech companies and customer scenarios.
Table of Contents
🛡️ Scenario 1: B2B Cybersecurity (Ransomware Protection)
- The Brief: A B2B tech company, “SecureVault,” is launching a new cloud backup and instant-recovery service.
- Product: “SecureVault Recovery Suite.”
- Target Audience: Small to medium-sized business owners (law firms, dental clinics) who are terrified of losing their data to a ransomware attack.
- Tone: Professional, Reassuring, Secure.
Proposed Marketing Copy:
One ransomware click can lock up your entire firm. Client files, financial records, years of work—gone in seconds. Can your business survive that total data loss and breach of trust?
SecureVault Recovery Suite is your complete shield. We go beyond simple backup. Our system provides immutable, cloud-based copies of your critical data, making them invisible to attackers. If you’re hit, there’s no panic and no ransom. We restore your entire system in minutes, not days, ensuring absolute business continuity.
Don’t gamble with your clients’ data. Protect your practice with SecureVault and make ransomware irrelevant.
⚙️ Scenario 2: B2B Enterprise (ERP & Workflow Automation)
- The Brief: A B2B technology consulting firm is selling its all-in-one ERP (Enterprise Resource Planning) system.
- Product: “SyncFlow 360” (a unified platform for managing operations).
- Target Audience: COOs and Operations Managers of growing manufacturing or e-commerce companies (50-500 employees). They are currently “drowning” in separate Excel sheets, old inventory software, and sales trackers that don’t communicate with each other.
- Tone: Strategic, Authoritative, Focused on Efficiency & Growth.
Proposed Marketing Copy:
Your sales team makes a promise, but your warehouse can’t see the live inventory. Your finance department is manually re-entering data from three different systems. This isn’t just inefficient—it’s costing you customers and stopping your growth.
Stop the data chaos. SyncFlow 360 unifies your entire operation. From sales and inventory to finance and HR, all your data lives in one, single source of truth. We automate your repetitive workflows, eliminate costly data-entry errors, and give you a real-time dashboard of your entire business.
Stop patching old systems. Start scaling intelligently. Request your personalized demo of SyncFlow 360 today.
📱 Scenario 3: B2C Productivity (AI App)
- The Brief: A startup is launching a new mobile app called “Flow” that uses AI to minimize distractions and help users focus.
- Product: “Flow – AI Focus Assistant.”
- Target Audience: University students and remote workers (B2C) who struggle with procrastination and digital distractions.
- Tone: Energetic, Friendly, Empowering.
Proposed Marketing Copy:
Trying to study, but Instagram is calling? That “quick 5-minute break” just turned into an hour of endless scrolling. Sound familiar? Digital distractions are stealing your most valuable asset: your time.
Reclaim your focus with Flow! Flow is your personal AI focus assistant that learns your habits. It intelligently blocks distracting apps when you need to work, suggests smart “focus blocks” to prevent burnout, and tracks your progress. It’s not just a blocker; it’s your personal coach for building better, more productive habits.
Stop fighting with your phone and start winning your day. Download Flow and find your focus.
👨💻 Scenario 4: B2B Tech Copywriting (Managed IT)
- The Brief: An established IT services company needs marketing copy for their main website. This is a classic tech copywriting challenge.
- Product: “Complete IT” Managed Services (outsourcing IT).
- Target Audience: Non-technical CEOs/CFOs of 50-200 person companies (B2B) who see IT as a complicated “cost” and just want it to work without headaches.
- Tone: Reliable, Efficient, “Problem-Solvers.”
Proposed Marketing Copy:
Tired of wasting time on printer failures, slow computers, and worrying about cybersecurity? As a CEO, your focus should be on growing your business, not running an IT department.
Let us take IT off your plate—completely. “Complete IT” is your all-in-one managed IT partner. We provide 24/7 monitoring, unlimited helpdesk support, and proactive cybersecurity, all for one predictable monthly fee. We don’t just fix problems; we prevent them, ensuring your technology runs smoothly and securely.
Stop managing tech headaches. Schedule your free consultation today and discover how “Complete IT” lets you get back to business.
Need a bridge between Engineering and Marketing? I help companies translate intricate products into strategies that work for both algorithms and people.