My name is Paweł Chudzik, and I am a technical marketer specializing in cybersecurity and IT solutions. I bridge the critical gap between complex technology products and the marketing strategies used to promote them.
My Technical Foundation
I come from a deep engineering background, holding both a Master of Science in Computer Science (specializing in Cybersecurity) and a Bachelor of Engineering in Computer Science (specializing in web and mobile applications). My academic work, including a Master’s thesis on IDS/IPS systems, involved in-depth analysis of IT threats and security architecture.
Why Marketing?
During my five years of hands-on academic IT projects, I discovered that my passion wasn’t just in building the technology, but in communicating its value. I frequently took on the role of team leader, coordinating our work, but I found my greatest strength in developing the documentation and—crucially—designing the visual layer for our projects. I realized I was skilled at ‘selling’ the final product to our supervisors.
My Mission
My mission is to use my technical foundation to help innovative companies grow. I understand how the products work, and I have the marketing skills (including SEO, ad strategy, and AI tools) to explain ‘why’ they matter to the right audience.
My Advantage: What an Engineer Brings to Marketing
My technical background isn’t just a part of my history; it’s my core advantage. It allows me to:
- Market with Authenticity: I genuinely understand the product, which allows me to create marketing content that is accurate, credible, and resonates with a technical audience (like other engineers or IT managers).
- Embrace Data & Analytics: I am trained to be analytical. I treat marketing not as guesswork, but as a system to be optimized, tested, and improved based on hard data (like SEO metrics, ad conversions, and analytics).
- Understand the ‘Why’: I don’t just market what a product does; I understand how and why it was built, allowing me to craft a much stronger and more authentic story.
- Speak Both Languages: I can join a technical planning meeting with engineers in the morning and write a compelling, customer-facing blog post about that same feature in the afternoon.